Why parallel?

Parallel import refers to the practice of importing goods from a foreign market without the permission of the manufacturer or the authorized distributor in the destination market. The benefits of buying from parallel imports include:

1. Lower prices: Parallel imports are often sold at lower prices than those sold by authorized distributors, as parallel importers can source products from the same manufacturer at a lower cost in other markets. This makes parallel imports attractive to price-conscious consumers who are looking for a bargain.

2. Wider product selection: Parallel importers are not restricted by the product lines offered by authorized distributors. They can source products from different manufacturers and offer a wider selection of products to consumers. This gives consumers more choices when it comes to purchasing goods.

3. Availability of products: Parallel importers can source products that are not available in the local market or that are sold out by authorized distributors. This means that consumers can get access to products that they otherwise would not have been able to purchase.

4. Competitive market: Parallel imports increase competition in a market, which can lead to lower prices and better quality products. This puts pressure on authorized distributors to improve their offerings and pricing.

5. Support for small businesses: Parallel importers are often small businesses that offer consumers an alternative to big retail stores. By buying from parallel importers, consumers can support small businesses and help them to grow.

In conclusion, buying from parallel imports can offer consumers lower prices, wider product selection, availability of products, a competitive market, and support for small businesses. However, consumers need to be aware of possible risks such as warranty issues and counterfeit products. It is important to do research and consider all options before making a purchase.

At Jonathan’s Watches we buy from authorized dealers which we had verified their products authenticity before purchasing.
With us you can rest assure you will buy authentic products with our own warranty that matches the official brands warranty.